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Hai Robotics Announces Strategic Move of Americas Headquarters to Norcross

This move will bring Hai Robotics closer to its customers and partners, enhancing accessibility and strengthening its presence in the market.

Hai Robotics, a warehouse automation company known for its HaiPick modular Automated Storage and Retrieval Systems (ASRS), has relocated its Americas headquarters from California to Norcross, just outside Atlanta.

This move will bring the company closer to its customers and partners, enhancing accessibility and strengthening its presence in the rapidly growing American market.

The new headquarters will feature a state-of-the-art demo warehouse showcasing multiple HaiPick Systems. The facility will offer an immersive experience, allowing customers to see firsthand the capabilities of Hai’s goods-to-person picking and fulfillment technology.

The Norcross location will also significantly expand Hai’s in-house training capabilities, featuring a hands-on warehouse and teaching facility.

Additionally, all equipment spare parts will be housed and distributed out of the Atlanta location, ensuring same-day or next-day shipment to the vast majority of Hai Americas customers.

This investment underscores Hai’s commitment to providing comprehensive system training, ensuring that customers and partners are equipped with the knowledge and skills needed to best utilize Hai’s systems.

“This new facility is an important milestone in our North and South American growth,” said Brian Reinhart, Chief Revenue Officer of Hai Robotics USA. “With the recent addition of three new directors in the U.S. for partner development, software development, and customer service, we’re demonstrating our ongoing commitment to the local market.”

The move supports Hai’s expanding American market, enhancing their ability to deliver support and development services to U.S. customers. Relocating to Georgia will boost the company’s local support capabilities and support its American-based software development team.

“Our new facility in Norcross represents a significant milestone for Hai Robotics,” said Richie Chen, Founder and CEO of Hai Robotics. “This move not only brings us closer to our customers and partners but also reinforces our commitment to supporting the U.S. market locally.”

The new facility is expected to open to the public later this summer.

“We look forward to welcoming our customers, partners, and the local community to experience the future of warehouse automation,” said Rebecca Lennartz, Director of Marketing at Hai Robotics USA.

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